Health Plans

Back to the future: CMS sales and marketing guidelines

With the ever-changing landscape of Center for Medicare and Medicaid Services (CMS) guidelines, let’s take a look at the recent...

Summer Beach – Associate Director, Medicare Compliance Solutions

March 15, 2022

Accessibility in healthcare: how providers can pivot for Section 508 compliance

Social awareness, diversity, and equality are all common topics, and all have a common thread — accessibility. 

Toppan Merrill

March 1, 2022

The revised MCMG: what’s happening for 2024?

Medicare Communications and Marketing Guidelines (MCMG), the Medicare Advantage and Part D health plan industry will be sifting through rubble...

Summer Beach – Associate Director, Medicare Compliance Solutions

February 18, 2022

The return of the Multi-Language Insert (MLI): where did it ever go?

CMS instituted a requirement in 2012 for Medicare Advantage Organizations (MAOs) and Part D Plans to communicate the availability of...

Summer Beach – Associate Director, Medicare Compliance Solutions

February 16, 2022

What can a dynamic health insurance welcome kit do for you? (part 2)

It's easy to get caught up in the words when you're creating a new health plan member welcome kit, but...

Toppan Merrill

December 7, 2021

The value of new member welcome kits for health plans (part 1)

Welcome kit materials should be driven by the member’s perspective from concept to final product. For government-sponsored plans specific standardized...

Toppan Merrill

November 13, 2021

Why you need a content management system for your health plan marketing

Health plan marketing is no longer just about slick advertising and word of mouth in the community. Consumers today are...

Toppan Merrill

October 27, 2021

6 communication strategies to boost health plan member engagement

For health plans, every point of engagement with members offers an opportunity to build trust, enhance the overall customer experience...

Toppan Merrill

September 22, 2021

Marketing communication for health plans

To increase member enrollment and satisfaction, having effective health planmarketing strategies to communicate with current and potential customers is necessary....

Toppan Merrill

September 8, 2021

Five steps to integrate print and digital communications: integrated marketing strategy (part 2)

Firms need to find new ways to cut through the digital noise. Still, many remain heavily focused on digitization, shifting...

Toppan Merrill

July 15, 2021