Accessibility in healthcare: how providers can pivot for Section 508 compliance
Social awareness, diversity, and equality are all common topics, and all have a common thread — accessibility.Â
Health Plans
Articles
The revised MCMG: what’s happening for 2024?
Medicare Communications and Marketing Guidelines (MCMG), the Medicare Advantage and Part D health plan industry will be sifting through rubble...
Summer Beach – Associate Director, Medicare Compliance Solutions
The return of the Multi-Language Insert (MLI): where did it ever go?
CMS instituted a requirement in 2012 for Medicare Advantage Organizations (MAOs) and Part D Plans to communicate the availability of...
Summer Beach – Associate Director, Medicare Compliance Solutions
What can a dynamic health insurance welcome kit do for you? (part 2)
It's easy to get caught up in the words when you're creating a new health plan member welcome kit, but...
The value of new member welcome kits for health plans (part 1)
Welcome kit materials should be driven by the member’s perspective from concept to final product. For government-sponsored plans specific standardized...
Why you need a content management system for your health plan marketing
Health plan marketing is no longer just about slick advertising and word of mouth in the community. Consumers today are...
6 communication strategies to boost health plan member engagement
For health plans, every point of engagement with members offers an opportunity to build trust, enhance the overall customer experience...
Marketing communication for health plans
To increase member enrollment and satisfaction, having effective health planmarketing strategies to communicate with current and potential customers is necessary....
Five steps to integrate print and digital communications: integrated marketing strategy (part 2)
Firms need to find new ways to cut through the digital noise. Still, many remain heavily focused on digitization, shifting...
The value of an effective print and digital communications approach: integrated marketing strategy (part 1)
In today's world, digital-first dominates the communication strategies of Firms across the globe. Study after study shows that COVID-19 has...