Five steps to integrate print and digital communications: integrated marketing strategy (part 2)
Firms need to find new ways to cut through the digital noise. Still, many remain heavily focused on digitization, shifting...
Health Plans
Articles
The value of an effective print and digital communications approach: integrated marketing strategy (part 1)
In today's world, digital-first dominates the communication strategies of Firms across the globe. Study after study shows that COVID-19 has...
How to efficiently produce and manage multichannel communications
As the need for digital transformation has been accelerated over the past year, so has the struggle to find the...
Importance of personalizing member communications
With one in five consumers feeling the need for a digital detox, the need for well-targeted and personalized content is...
Benefits of multichannel marketing in healthcare
In today’s world, many Payors are challenged with financial reckoning to be more responsible with their cost centers. Marketing and...
The golden repository: centralizing marketing communication technologies to improve productivity, efficiency and compliance
Your plan's ability to communicate effectively internally and with members is key. While marketing technology stacks aim to make complicated...
Consumer Choice Drives Payer Modernization
As consumers take on more responsibility for the cost of care, payers are racing to catch up to consumer-driven industries...
5 tips to reduce frustration with your ANOC & EOC’s
There are so many products and solutions to choose from when it comes to increasing workflow efficiencies for your mandated...